The Powerpants Story

I’m Kylie, founder of Powerpants®️

Today, I'm a proud founder, wifey, mama of three, eco-warrior and (still) a rebel at heart. But a decade ago, that couldn't have been further from the truth.

After a long-term relationship ended violently, I found myself with a broken face, a broken heart and broken confidence. I felt like a failure. I felt stupid. I felt shame.

The emotional scars were deep, and it took years to rebuild my confidence. But the real game-changer in finding my self-belief again was learning to speak kindly to myself.

Now that I've found my power, I’m passionate about helping other women find theirs. And that's why Powerpants confidence-boosting affirmation underwear is here to remind every woman that they're worth it.

That means ensuring we provide good working conditions and fair pay for our fabulous Powerpants team. It means paying it forward with 2% of all online sales donated to supporting women in need, helping provide the resources they need to safely rebuild their lives. But most of all, it means embracing who we are and enabling every woman to step into their power. Every. Single. Day.

Because you are beautiful. You are brave. And even when you don't feel it? You are powerful.

Kylie xo

Pants with Purpose

Too many women across the world are being treated poorly, abused, paid unfairly and made to feel unworthy.

That’s why, at Powerpants, we're on a mission to help women step into their power.

For every pair of Powerpants sold, we donate two per cent of the sale price to our charity partners, focusing on the empowerment, health and safety of women.

By choosing products that put the planet and people ahead of profits, you can help change the world. Now that is powerful.

Women wearing organic underwear hold "I've got this" sign in support of Australian eco brand Powerpants

Charity Partner Spotlight


Did you know that a woman reports domestic and family violence every two minutes in Australia?

This month, we've partnered with RizeUp, a charity that supports families affected by family and domestic violence.

RizeUp provides practical assistance that offers families hope, support, and the means to break free from the cycle of violence.


Eco-friendly underwear for people and the planet

We believe businesses have an important role to play in tackling climate change and providing conscious consumers with products that are kind to the planet and its people.
Every pair of Powerpants is made with GOTS certified organic cotton, circumnavigating the toxic chemicals used to make conventional cotton and other harmful fabrics.

We ensure all Powerpants suppliers are aligned with our eco-friendly values, with each chosen based on their social and environmental credentials.

* Powerpants is Australian owned and run and our products are designed and printed in Australia and made in China. Our manufacturer is Jiangyin Fuda Garment Co., Ltd. (Jiangyin, China), trading as Finetex Co., Ltd. (Hangzhou, China). They are Business Social Compliance Initiative (BSCI) certified, meaning they pay their staff fairly and provide good working conditions.

* Powerpants products are made from GOTS certified organic cotton by Wuxi Taida Textiles Technology Co., Ltd. (Jiangsu, China). Certificate No: CU1000999GOTS-2018-00002105 & CU1004002GOTS-2021-00001885 & Jiangsu Wulong Knitting Co., Ltd. Certificate No: CU1004002GOTS-2022-00156936 (95% cotton, 5% elastane, exclusive of trims).

* Our garments are shipped to us in Australia to be lovingly wrapped in our eco-friendly packaging (rather than individually wrapped in plastic for transit).

* We use recycled, recyclable and compostable packaging from noissue. (Sydney, Australia), PrintTogether (Melbourne, Australia) & The Better Packaging Co (Australia).

* All Powerpants affirmations are brought to life with high quality, eco-friendly, water-based printing through the talented team at Coda Design Studio (Sydney, Australia)

* Powerpants orders are packed at our solar-powered office in Sydney and delivered by foot to our local post office.

Transparency is important to us. If you have any questions about our supply chain, please feel free to get in touch.

Yang sewing our new grey Powerpants

Wang sewing the first ever batch of Powerpants