“Nothing says ‘ready to conquer’ like a pair of Powerpants affirmation undies.”

“Soft, breathable organic cotton.
A cute affirmation to give you a little power in your pants.”

“Undies are a necessity, so why not make buying them fun? And do good at the same time? New brand Powerpants is selling certified organic cotton women’s underwear.”

“Changing the way she spoke about and thought of herself transformed her life, especially after experiencing and surviving domestic violence. It was a powerful realisation that led to an equally powerful business venture.”

“I love the sustainability aspect and knowing I have a secret self-love reminder”

“Not only does the Australian company ensure that every step that goes into producing and shipping their products doesn’t hurt people or the planet, but they also donate a portion of their profits to support women in Papua New Guinea who are affected by domestic violence.”

“We LOVEEEEE these awesome undies adorned with affirmations of empowerment!”

“So what happens when we take this simple but powerful piece of clothing and pair it with secret statements from the heart? You get Powerpants, that’s what.”

“It's about empowering women with the encouragement they need to embrace themselves, and by turning her own life experiences into a passion for empowering women, she's making the world a better place, one pair of knickers at a time…”

“I love them. I love the whisper of an empowering message when I put my underpants on, and they are so damn comfy.”

“Imagine natural goodness in your underwear”

“Combines so many things that I’m passionate about: ethical fashion, the environment, positive mindset, women’s rights and supporting female survivors of violence”

“Not your average underwear label. They offer women underwear that makes you feel good about yourself in every way.”